"Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength."
~Leatrice Eiseman
Pantone's Color of the year is bubbling over with life and intensity. It's no secret that red is a striking color and anything in the red family tends to turn heads. Viva magenta 18-1750 is both strength and build as it "vibrates with vim and vigor." A technically innovative color married with nature painting a year for something to happen: joyous, elated, and bold.
