"Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength."
Pantone's Color of the year is bubbling over with life and intensity. It's no secret that red is a striking color and anything in the red family tends to turn heads. Viva magenta 18-1750 is both strength and build as it "vibrates with vim and vigor." A technically innovative color married with nature painting a year for something to happen: joyous, elated, and bold.