"As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways."
It's a new year, which means that Pantone has released a new color trend for the year that envelops the tone and character hoped for, reflects the times, and, at the same time, influences the arts and design and product development for the year.
The color selected for 2022 encapsulates an interesting relationship between the digital and physical worlds and colorfully exhibits present transformative times.
Pantone's color of the year for 2022 is PANTONE 17-3938 Very Peri. This color is meant to encourage personal inventiveness and creativity through its courageous presence, carefree confidence, daring curiosity, inquisitive nature, and intrigue that speaks to the creative spirit. It is no wonder that for the first time, Pantone created an entirely new color.
The world is changing and global innovation has become precedent. The creation of a new color illustrates this. While the impact of the pandemic has been noxious, a silver lining formed in the creative refining of a global society to completely change its way of living and find new ways to practically do everything.
In this manner, Very Peri embodies the need to consider different perspectives and embraces being perceptive to new visions. Blue is reimagined with violet-red undertones in the making of Very Peri. With enough inquisitiveness and imagination, we find that novelty can become the norm.
A color that "displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression," I'm excited to see what will be created this year. I feel this reflects the idea of many: to maintain joy in the face of obscurity and be brave to find something new. Creativity and imagination must go hand in hand.
One of the main influences for Pantone's color of the year, Very Peri, was the merge of digital and physical spaces due to the pandemic. I believe that is where I will begin with my inspiration for the year. I still intend to focus on form, continuing with my inspiration of using fabrics from last year and will contemplate how to incorporate that representation in my work this year.
One of the directions I will look at will be the use of mixed media. Fine art photographer, Brooke Shaden has done incredible work in overlaying her digital photography with physical mediums such as paint, chalk, and even dirt. Be on the lookout this year for some mixed media work as I look back to Very Peri for inspiration this year.
Remember to live life in color. There's no escaping color. It surrounds us and is a vital form of communication, expression, and connection. Where words are wanting, color remains.